Fumes in the News: Who is Scentbitch?

Every fumehead is familiar with the wash of ennui that hardens like the glaze of a day-old doughnut across the faces of civilians bored by your perfume natterings. No, normal people emphatically do not care that Chanel No. 5 is about to be reformulated beyond all recognition, that Ormonde Jayne is about to launch a new collection, that the whisky accord is the new oud.

Even more dispiriting is the catatonically-frozen fish eye of apathy triggered by your desire to indulge in perfume bitching. Bitching so insider-baseball that even baseball players don't care. I've lucked out with my kvetching partner Dan Rolleri, for whom no fragrance trivia is too trivial. I pass along a portion of our gossipy squabbles in regular Perfume Pen Pals installments here on Katie Puckrik Smells, but seek to temper the needle with reviews and news, the odd fact and figure. Y'know, just to make sure we're all getting our vegetables.

Here's where scentbitch comes in. scentbitch is a kicky new blog that is nothin' but the needle, a foil-covered TV dinner tray piled high with delicious, give-me-more-Mom empty calories. It's filled with acid, cranky commentary on fumiverse archetypes: fragrance blogger cliches, cynical perfume marketing, and trainspotter-esque Creed lovers.


A Creed fan expresses pleasure at the launch of Aventus body products. Here's scentbitch on the relaunch of the "inexplicably lusted after" A*Men Pure Malt by Thierry Mugler:

Fanboys immediately masturbated themselves into a frenzy. No news yet whether eBayers will say they have intentionally reformulated it, to create an even bigger buzz about the original and keep the return on their “investments”.

I don't know who's behind scentbitch, if s/he's an established blogger or a spiky new voice on the scene. Whatever the case, they're as mad as hell and they're not gonna take this anymore. Or if not exactly mad, then at least mildly piqued. Who is scentbitch, and what will SB's next targets be? Image via