Creating a perfume has become a rite of passage for pop stars extending their sell-by date, movie stars cashing in on their mystique, and reality stars classing up their trashy personas.
The PR bumf on a celeb fume is the olfactory equivalent of an airbrushed headshot: all the perfume ingredients are supposed to evoke aspects of the star’s air-quotes character end-air-quotes.
Case in point: Sephora’s online page for Kim Kardashian’s debut perfume breathlessly informs us that
“Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.”
Quite a portrait in smell, right? Let’s parse! Since we’re talking about Kim Kardashian, we know that “allure” is a reference to her reality TV/tabloid mag ubiquity, and “femininity” is code for “trotting out one’s lady bits in a carefully lighted-and-edited sex tape”.
Well hush my mouth, it turns out that being an eager-beaver telly slapper results in a romantic springtime bouquet of white florals. I’m smelling Diane Kruger in this portrait (loved her in Inglourious Basterds), but I obviously need my nose tested, 'cuz the bottle clearly reads "Kim Kardashian".
Waggishness aside, Kim Kardashian-the-fragrance is a fine mainstream tuberose for younger noses -- and for those who like their white florals sweeter and lighter than Fracas’ creamy contralto.
Sephora is doing a great job with their celebrity perfumes. Like their Saint and Sinner offerings for Kat Von D, Kim Kardashian en liquide is plenty more sophisticated and nuanced than its flesh and blood inspiration.