In my review a while back of Le Labo's Tokyo city exclusive, Gaiac 10, I pondered the joy and pain of exclusivity. It all comes down to which side of the velvet rope you're on.
Well, for the next month, we're all on the right side as far as Gaiac 10 is concerned, because Le Labo is making it available worldwide in stores and online. 100% of the profits will go to earthquake disaster relief efforts in Japan.
Smell special and help Japan!