I'm sitting here in a cloud of Yves Saint Lauren Opium. Said cloud has been billowing from the merest dot of eau de parfum on the back of my left hand. I'm thinking, “Bring it, you brick house of a spice bomb, you crazy clove-carnation carry-on! Dig this dusty incense!”
But I'm also thinking, no way in hellfire does Opium speak “teen”. There aren't any reference points in mall perfumes to provide a context for Opium's opera house theatricality. And in this time of mainstream brands stooping to conquer with their endless kiddy-pleasing caramel-fruit smoothie scents, it's almost shocking to encounter Opium's positively monolithic spice.
Curiosity about the youth-of-today's stance on Opium led me to MakeupAlley, where I waded through the depressingly predictable “old lady” slag-offs on this 1979 release. (It makes me wince that our mothers and grandmothers are linked with disgust and revulsion by the casual use of this perfume pejorative.)
There was, however, a fairly respectable fan club among the younger crowd for Opium, including 19-year-old EternityintheRain, who wrote:
“I wore this perfume before my mother hid it away in her closet because I used it more than she did. To be exact, she locked it away again two days ago. I wore it when I wanted a confidence boost or to be dramatic. [To wear it], you have to have a certain type of personality that is kickass to be 'worthy' of it.”What a great tribute to the “Opium effect”! And what a great Opium slogan:
Check out the kickass women in these three Opium commercials: