A new perfume has just been launched at an exclusive location in New Jersey, hailed by those in attendance as “soapy, slightly citrus-scented” with “a pleasant, showery smell.” Guests at the event carped about the setting, however, calling it “a real dump.”
The Middlesex County Landfill, to be exact. The Star-Ledger reported yesterday that the East Brunswick dump is the site of the latest in cutting-edge olfactory technology: flatbed trucks loaded with vats of industrial-strength perfume, sprayed pesticide-style over the garbage and rat corpses.
Bigger than six football fields, the landfill is one of the largest active dumps in the country, with 1,000 tons of rubbish arriving daily. All that garbage means a non-stop fiesta of fetidness for nearby residents, who have complained about the stench for the last five years.
A sprinkling of baking powder wasn't going to cut it, so Richard Fitamant, executive director of the Middlesex County Utilities Authority, brought in the big guns: glorified body spray to freshen up the 200 square acres of rotting crud.
"It’s not offensive and it’s not overpowering. It’s a light scent.” Fitamant said. "It’s a neutralizing agent. The spray attaches to the odorous particles in the air and drops them down."
But drops them where? Landfill neighbor Alicia Edwards says all she smells is "garbage," no deodorizer.
"I understand it’s there, but please," she said. "(The landfill operators) should come and sit and have a barbecue with me. Then they’ll know what its really like. It’s a shame."
Fumies, what garbage dump perfume might we smell at Ms. Edwards' barbecue? I vote for one of those aggressively sudsy ones from the Clean line. Warm Cotton, perhaps.
Photo: Patti Sapone/The Star-Ledger

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