To begin with, it took me about four different visits to the Serge Lutens counter, discreetly hosing myself down in Daim Blond every time the sales assistant turned her head, to begin to grasp the alluring oddness of this eau de parfum.
Daim Blond is sort of a halfway house between Serge Lutens Chergui and L’Artisan Parfumeur Dzing!. It smells simultaneously manmade and of nature born -- both an abstract scent and an exalted skin niff. And it gets subtle pretty quickly, unlike the ongoing orchestral drydown of something like Chanel Coromandel or By Kilian Liaisons Dangereuses.
Daim Blond is good in the moment, but it's also unsettlingly un-pin-down-able. Like, what makes it smell like suede? How many chemicals are involved in that? I mean, I know chemicals recreate pretty much all the "natural" smells we love in our perfumes, but denial kicks in when it's a flower, because your brain paints a rosy picture of peasants crushing petals underfoot, or some such.
The SA at the Apothecary at Fred Segal tells me he sprays the inside of his car with Daim Blond. Whatever next? A spritz on the toilet seat with Miel de Bois? A blast on the kibbles and bits with Musc Kublai Kahn? I’m starting to smell a whole new off-label use for Lutens’ fragrances -- as actuality-enhancing “reality scents”.
Fumeheads -- what other real-life scenarios could be heightened with a spray of Serge?