Today I'm wearing Serge Lutens' new one, "l'anti-parfum" L'Eau Serge Lutens, which was apparently created with the Japanese market in mind.
The sales associate was talking it up because, I suspect, she thought I looked like someone who'd respond to "a perfume for people who hate perfumes"! Well, I'm a person who hates people who hate perfumes and so I was having none of it. But there it was in my Barneys gift bag.
And what do you know, it's not terrible. Of course, none of these anti-perfumes are terrible. That's their primary goal, after all, to never be called terrible. Which inevitably makes them inessential. Though some people would argue that all perfume is inessential. (I hate those people. They're terrible.)
What does it smell like? Like watered down The Different Company Osmanthus, which isn't all that robust in the first place. I'm guessing it'll be very popular. And it definitely fulfills a horizontal requirement for Serge Lutens' collection. But that doesn't mean I have to like it. Or maybe it does. I'm never sure about these anti-terrible perfumes.
I’m very keen on my perfume having a point of view. Something to say for itself. Or at least a spine. These people-pleasing non-perfume perfumes are a little too lowest-common denominator for me.
Like this blasted Molecule 01 by Escentric Molecule. I’m not exaggerating when I say that someone brought it up every one of the ten days I was just in London. So good on Geza Schoen. He’s got that town dripping with Molecule 01.
But there’s no there there. To me, offending the least amount of people possible is not a stirring recommendation when it comes to perfume.
I’ll try to keep an open nose when sniffing L’eau Serge Lutens.