Fashion house Juicy Couture, beloved by aspirational It-Teens everywhere, is nothing if not firmly on message with their branding. The memo from Corporate must be, "as long as you don't stray too far from the words 'Juicy' and 'Couture', you'll do fine with the kids".
And JC's first fragrance, correctly-named "Juicy Couture", is doing more than fine with the kids. And there's a whole bunch of twenty-teen, thirty-teen and forty-teen-year-olds it's doing fine with, too.
Folks are loving Juicy Couture's bright, fruity tuberose. Even fifty-sixteen-year-old Luca Turin calls it "a nicely crafted floral incorporating that rare thing, a delicate, transparent tuberose". Then why does Juicy Couture drive a fork into my brain every time I smell it?
I must be that rare thing, a delicate, transparent fumehead.
UPDATE: After experiencing Juicy Couture smelling softly floral, sheerly fruity and ticklingly musky on a young lady I met in passing, I now appreciate that this perfume's brain-stabbing fork can remain safely sheathed if JC is worn judiciously.